Role of Social Media


A few months ago I was approached to write a piece that would be featured in a special supplement for the ISTC Communicator magazine. The supplement, sponsored by Adobe, was to be titled “The role of social media in technical communication” and after my presentation on blogging at the Technical Communications conference last year, I was asked to expand on my thoughts about blogging.

There are three other articles in the supplement, all of which look at different ways we can leverage the advantages of social media within the realm of technical communications.

Noz Urbina of Mekon opens with his vision of how we can use social media to help users get the most out of products and services, David Farbey suggests some of the ways social media can help solve some of the problems we all face as technical communicators, and RJ Jaquez of Adobe looks at how using social media can (and should) change the role of the technical communicator within a company by offering a direct way to connect to customers.

It’s a fascinating read and you can download the entire supplement here.

Written By

Long time blogger, Father of Jack, geek of many things, random photographer and writer of nonsense.

Doing my best to find a balance.

More From Author

Life update

Generated image of a Scottish landscape and the words NEW YEAR on a banner

2025

Merry Christmas

You May Also Like

Photo of me and quote from the article

Some more about me

1 year at Allied

Reasons to work

4 comments

[…] As I mentioned last month, Adobe sponsored a supplement for the ISTC Communicator magazine, in which four very handsome* and wonderfully talented** gentlemen put forth their ideas and thoughts on social media in various guises. […]

Hallo Gordon

Thanks so much for posting this news and the download of the supplement. It’s awesome that the ISTC are so enthusiastic about this new type of writing.

I gave a presentation recently at AODC 2010, on engaging readers in the documentation. I linked to your blog post as a reference. If you’re interested, you can see the slides and a summary on my blog now:
http://ffeathers.wordpress.com/2010/06/13/aodc-2010-day-2-engaging-your-readers-in-the-documentation/

Just a few days ago I gave a related presentation at the Atlassian Summit conference. I referred to your blog post in that talk too. The slides and video will be posted sometime soon on the Atlassian web site. I’ll blog about it when that happens.

Cheers
Sarah

Hey Sarah,

Thanks for linking here, your presentation looks great.

Comments are closed.